I think, therefore I brand
Lets face it, Valentines Day tends to bring out the worst in design. Ever the romantic, I am on a quest to prove that somewhere someone is doing this the right way. I’ll continue to add to this posting over the next few weeks.
The above images are giving me hope! ( the poster are available at http://www.centralillustration.com/shop)
Almost every year my family makes a trip back to the Netherlands, and sometimes to the Middelburg area. Domburg, Middelburg and Veere are part of Zeeland, (south/west area of the country), a popular beach area. I took lots of photos while in this area, focusing specifically on the signage on the buildings.
About two weeks ago we stopped into Pasita on a whim – we were hungry and happened to pass by.
Their logo is unusual and feels incredibly authentic. I couldn’t resist asking how they ended up with that identity. Apparently, the owner’s grandfather fled occupied France during WWII, and started a business producing rums and liquors in Caracas, Venezuela. Their most popular product was Pasita, a fortified banana wine. When the grandson started his New York based business, he used the label from that wine to create their current logo (with some minor modifications, of course). What a cool story.
They do offer the banana wine, but I’ve been told its not not quite as tasty as the story of its origin.
Sam and I went to Barcelona in September. It was great, and we took lots of photos as design reference. Details »
About a year ago we rebranded AEF (the Advertising Educational Foundation). Pretty impressive, no? During this period of time I was lucky enough to participate in a school visit at RIT. It was very nice, great people, and very cold! I just found this review on their website:
http://www.aef.com/on_campus/professor/iasp/1086
I’m blushing!
Thought I’d give this a try. Much effort all this ‘sharing.’ I’ll just add things i think are fun and I encourage all my friends to do the same. If you have anything you’d like me to post, shoot me an email.
Above is my first attempt- a photo from our Barcelona trip. This banner was layered, and the message revealed itself as you walked through the space. Very clever says the me.
